About Us

Owning a pet requires great sense of responsibility. We fulfill this responsibility by providing the best caring conditions to our pet friends which we consider as members of our family. So, we bring Pronature, which has the best formula supported by science, to all animal lovers to increase their pet’s living standards, and to ensure that they stay with us longer.

Based on healthy and natural nutrition, Pronature is a complete and balanced food which has been formulated to improve the living standards of our pet friends with the synergy created by its ingredients.

Pronature products are manufactured at our factory in Turkey, established through the partnership between Effeffe Italy and Anadolu Pet. United Pet Food, the greatest cat and dog food manufacturer in Europe, has acquired Effeffe Italy in late 2020.

We have more than 30 years of experience and an accumulation of knowledge necessary to analyze the formula related to pet nutrition. Such accumulations are transformed into the production of the healthiest, most delicious and top quality food through our collaboration with universities, veterinarians, and nutritionists. Our quality department consisting of experts who prioritize quality standards at every stage of production manage and control the entire process through innovative approaches.

During the production process of our food, we work with suppliers who conform to strict protocols to ensure quality consistency in accordance with European standards. After it is verified that the analyses data conform to the desired criteria, they are controlled through methods which fully adhere to the HACCP (Hazard Analysis and Critical Control Point) system. Our entire manufacturing system has ISO 9001, ISO 22000 and GMP certificates to ensure that our dear friends enjoy the highest quality they deserve.

While developing Pronature, which contains various plant extracts that are proven to have numerous positive health effects in clinical studies, we focused particularly on antioxidant activity. Pronature is a natural solution which not only provides a complete and balanced nutrition to your cat or dog with its nutritious and rich ingredients, but also limits the negative effects of aging, prevents cognitive problems that may arise, allows our pet friends to enjoy a longer period with their owners, and protects the communication between them.